retzcreative

Consistent messaging an impactful story.

Scope: Marketing and social media.
Year: 2016
Results: Successfully grew awareness of Billerud’s environmentally friendly papers for printing and manufacturing.

Project Details

Billerud

Billerudkorsnas now rebranded as Billerud wanted to promote their sustainable and green printing paper. Knowing their name was hard to pronounce, the concept was to get trade show attendants to attempt to pronounce the name and post on social media account. Additional content was developed for posts as well that informed and grew awareness of their environmentally friendly papers for printing and other consumer uses.